Business Unit Description AARP is a nonprofit, nonpartisan organization, with a membership of nearly 38 million that helps people turn their goals and dreams into 'Real Possibilities' by changing the way America defines aging. With staffed offices in all 50 states, the District of Columbia, Puerto Rico, and the U.S. Virgin Islands, AARP works to strengthen communities and promote the issues that matter most to families such as healthcare security, financial security and personal fulfillment. AARP also advocates for individuals in the marketplace by selecting products and services of high quality and value to carry the AARP name. As a trusted source for news and information, AARP produces the world's largest circulation magazine, AARP The Magazine and AARP Bulletin. Summary Reporting to the Director of Advanced Analytics, the Media Analytics Advisor will be a key team member in a world-class data science function. The position will develop data-driven analytics and strategies aimed at maximizing the effectiveness of advertising across multiple channels. The role will also drive innovative approaches to using data and technology in support of AARP's mission. The Media Analytics Advisor will help set the vision, direction and provide thought leadership for state-of-the-art statistical and econometric models, algorithms and logic to improve the effectiveness of Media. In this role, the Media Analytics Advisor will direct the development of predictive models which may include response, profitability and value, cross-sell, media mix, and attribution. Other decision support analysis may include advertising effectiveness, member engagement, executive dashboard metrics and multi-year forecasting. Responsibilities Develop a vision for the Media Analytics function and a roadmap that will allow the group to serve the growing needs of its partners. Utilize advanced analytical techniques. Provide leadership in driving improvements to decision platforms, capabilities and tools. Attend industry conferences to identify new trends and procedures that could be introduced into the existing toolkit. Implement best practices for code repositories, maintenance, and implementation. Provide recommendations and insights to internal clients. Communicate analytical results to non-technical audiences in a clear and concise format. Craft presentations based on specific business partner audiences, providing the appropriate level of detail required to take action. Foster good relationships across the association, corporate partners, and vendors. Maintain relationships with external resources to supplement staff and the AARP knowledge base. Develop relationships with suppliers for supplemental analytical resources. Generate new and innovative solutions to problems facing the organization, utilizing available data Provide comprehensive analytical support for Media team and their clients. Conduct attribution analyses to help quantify the impact of media campaigns. Requirements Bachelor's degree in analytics, economics, statistics, or relevant area preferred. A minimum of five (5) years' experience Proficiency with statistical programming required; Python and/or SAS preferred Experience in predictive modeling, including regression and classification, and machine learning Proficiency with media mix modeling, attribution and incrementally Experience with advertising and the media landscape (print and digital) strongly preferred. Highly process oriented, with a desire for continuous improvement of processes and associated documentation of efforts. Excellent business judgment and ability to recognize business implications of data. Extensive experience solving analytical problems using quantitative approaches Excellent oral/written presentation skills; proficiency in preparation and presentation of proposals, analytical reports, and documents regarding programs' operational status, achievement and performance. Ability to work effectively with people, to gain internal respect and build consensus with superiors, peers, and subordinates. Benefits Offered AARP offers competitive benefits with a 401K, 100% company funded pension plan, health, dental, vision and life insurance, STD/LTD, paid vacation and sick, and other benefits. Equal Employment Opportunity AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.
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